How to Plan a European Trip Around Food And Wine

An itinerary that is centered around food and wine can be an immersion into the soul of a place, its culture, and the art of its cooking. It represents the essence of slow travel. Think lingering over the final glass of wine or savoring multi-course meals that unfold over hours. But what goes into planning a whole trip around food and wine? And where do you start ( other than hiring your expert travel advisor)? Here are our top tips..


Questions to Answer Before You Start Planning A Culinary Adventure

The first place to start is to narrow down your preferences. While the questions below are phrased in an  “either-or” style, it doesn’t mean your trip will be solely one or the other. These questions are meant to help you understand where your focus and preferences are. What will make up 80% of your food-and-wine focused adventure?

[Photo credit: Liz via Shared Adventures]

The best way to answer these questions is not to think too much – what is your gut reaction?

Focus: Is your heart set on the food, the wine, or an equal balance of both?

Boundaries: Are there specific cuisines or ingredients you want to avoid?

Ambiance: Are you looking for a high-end, Michelin-star restaurants, or hole-in-the-wall dining experiences?

Engagement: Hands-on cooking classes and vineyard tours with behind-the-scenes access? Or just eating and drinking your way through the region?

Structure: Independent travel or a guided group trip?

Mode of Travel: Are you interested in a river cruise or a land-based adventure?

Guided Food & Wine Tours

There are distinct advantages to joining a specially designed, small-group food and wine tour. Beyond the benefits that already come with a pre-planned small-group tour, you’ll enjoy incredible local foodie experiences that you would be hard-pressed to find on your own.

Taking a small-group tour alleviates many stresses. The trip is designed so that you experience the best local spots, you don’t have to plan each and every meal on your own, and you learn the stories behind the dishes.

What we cherish most about these tours is the guide’s deep connections with producers, chefs, home cooks, and farmers. These relationships foster community. They offer unique insights and opportunities to ask questions that might otherwise remain unanswered in a standard restaurant setting.

[Photo Credit: Ann via Shared Adventures]

Plus, if you have dietary restrictions, your guide ensures chefs are informed well in advance. This spares you the anxiety of navigating language barriers at the table.

Ideal If You:

  • Wish to connect with locals
  • Enjoy a diverse array of cuisines without the legwork
  • Prefer not to worry about driving after drinking
  • Appreciate the comfort of having meals pre-planned

Perhaps Not If You:

  • Are set on a specific dish or specific restaurant
  • Prefer intimate couples’ dining over group meals
  • Dislike rigid meal times
  • Dislike frequently traveling by van/bus

Food & Wine River Cruises

Cruises are a great way to combine seeing a lot and enjoying great local food and wine. Plus, they offer a really enjoyable way to travel between destinations. Imagine gliding down a river with a glass of wine in hand, watching the scenery unfold. Savor the landscape, learn from onboard experts, and explore charming towns and ports.

Many of the river cruises in Europe pass directly through notable wine regions, so they offer the opportunity to experience vineyard tours, tastings, and local farmers’ markets. The ships will have a specially trained sommelier onboard, and they’ll feature local wines each evening with dinner. Some special sailings will also have a specific wine focus, with a winemaker or other expert who gives talks, and conducts special onboard tastings.

[Photo Credit: Ann via Shared Adventures — read about her Rhone River Cruise here!]

Ideal If You:

  • Wish to see many sites in one trip
  • Appreciate in-depth wine knowledge
  • Enjoy the convenience of pre-planned logistics
  • Have dietary needs that require careful management

Perhaps Not If You:

  • Prefer to plan every detail to your specific vision
  • Seek tiny hidden restaurants
  • Prefer light fare over substantial multi-course meals

Independent Food & Wine Adventures

Designing your own culinary adventure (with the help of an expert travel advisor) offers the ultimate flexibility. Go to that Michelin-star restaurant you’ve been dreaming about. Dedicate a day to snacking on street food and another to one 4-hour-long, multi-course lunch in a vineyard. It’s all customized to you!

You might combine some independent exploration with a few specialized single-day tours with a guide. This allows you to learn and get local tips. You can take a cooking class or enjoy a wine tasting at your own pace. And have the freedom to change plans or discover a hidden gem spontaneously.

This is where a travel advisor can help take care of the stressful logistics and connect you with local guides. You get independence, with support.

[Photo Credit: J & C via Shared Adventures — read about their epic Italian Adventure here! ]

Ideal If You:

  • Value freedom to explore on your own schedule
  • Have atypical eating habits
  • Have a specific restaurant, chef, or experience in mind

Perhaps Not If You:

  • Find planning every meal stressful
  • Get overwhelmed by endless restaurant reviews
  • Feel shy asking locals for recommendations

Which European Country is Right For You?

Traditional and Exclusive: France & Italy

Some cultures treat their food and wine with a reverence that demands respect. In these regions, you may not find a vast array of ingredients or cooking methods. The focus remains on simplicity, local and seasonal ingredients, and time-honored traditions. These cultures know what they like and have no plans of changing anytime soon.

The two standout countries in this sense are two of the most popular food and wine destinations: France & Italy.

There’s a good reason that France and Italy are known worldwide for their cuisine and superb wine. And we wholeheartedly believe they should be enjoyed and experienced.

an overhead view of a table with meat, cheeses and breads in bologna Italy

However, travelers, be aware that you’re not going to experience a huge variety in ingredients or cooking methods in these countries. In these cultures, the pairing of specific wines with certain flavors is a matter of tradition. It is not open to critique or experimentation.

[Photo Credit: Alicia & Jay via Shared Adventures — read about their Italian Foodie Adventure here! ]

Vibrant and Variety: Spain, Portugal, Greece

In contrast, some European countries have a variety of flavors and flavor profiles in their cuisine. These countries tend to have vibrant and creative flavors with lots of flair. But, they are still traditionalists in their meals and use local ingredients. Spain, Portugal, and Greece exemplify this approach. They offer a wider range while still staying true to the cultural cuisine.

You might find that these countries are more naturally accommodating for allergies or intolerances. If you find it difficult to eat the same meal for five days in a row, the tapas, petiscos, or meze cultures of these countries offer small plates perfect for sharing and variety. Pair the fabulous food with wines that boast deep flavors and more flexible traditions.

[Photo Credit: Alicia & Jay via Shared Adventures — read about their Greek Adventure here! ]

A family at a wine tasting table with views overlooking the sea in Santorini Greece

Hidden Gems

For those seeking something new yet deeply rooted in delicious, flavorful cuisine, consider the rising stars of the travel culinary world: Austria, Germany, Croatia, and Slovenia.

For cuisine: Austria, Germany & Slovenia have amazing stews, meats, and warm comfort foods that are nonetheless top quality. Think cozy mountain cabins with hearty meals. Croatia, by contrast, features a blend of mediterranean, Greek, and Turkish influences with lots of fresh seafood and local meats and cheeses.

For wine: Both Austria and Germany have classic wine regions and picturesque valleys that are well-known and well worth visiting. While Croatia and Slovenia have a long history of wine, they have more unique local vintages that you won’t find everywhere. 

[Photo Credit: Ann via Shared Adventures]


Are images of your perfect food and wine adventure dancing in your head? Are you ready to start designing your next trip? Let us know!

Client Review: Summer Vibes in Rome and Sorrento

We were so excited to plan another trip for long-time clients Alicia & Jay, along with Alicia’s parents. They’ve traveled to Italy before, but this time they were focused on a summer adventure in Rome and the Amalfi Coast. A pretty straightforward trip, but we love making it special with amazing guides and local experts to add something unique.


Thanks again for all of your help planning our amazing Italy trip! We had an incredible time.

Rome

Hotel La Rovere in Rome was a great choice. We found the rooms to be clean and spacious, and mine and Jay’s room even had a cute courtyard attached where we had a pre-dinner bottle of wine one night.

The golf cart tour was a highlight – this was a great idea to help us beat the jet lag and get oriented within the city. Our guide Constantine was awesome! He was so knowledgeable and very attentive and accommodating. It was SO hot in Rome, so being whisked around in a breezy golf cart was a real treat. Mom and dad had a great time at the Vatican tour. Jay and I also loved the Colosseum tour, although in hindsight because of the heat we wouldn’t have minded if it was a little shorter.

The Trastevere food tour was another highlight. Our guides Michele and Miguel were great, and the food was incredible. We lucked out and had a great group of people – three of them also live in the same town as me and Jay – what are the chances?! The only problem is that I don’t think I will ever find gelato better than the place they took us!

Sorrento & Amalfi Coast

On our way to Sorrento, we stopped at a vineyard suggested by our driver Fabrizio. This lunch ended up being one of our favorite meals and we shipped a case of wine home, so needless to say the wine was amazing.

Fabrizio is the best! He made our time on the coast so easy and gave us so many great suggestions for how to get around and do what we wanted to do.

Sorrento was amazing and is now one of my favorite places. I am so glad that you based us here. Grand Hotel De La Ville is beautiful! Mom wished she had gone for the full ocean view room, but we found the rooms to be spacious, clean, and all of the tiling detail so beautiful. We spent a lot of time at the beautiful rooftop pool. We especially loved the proximity to the main part of town.

Strolling around Sorrento and the small cobblestone streets was the best. Our visits to Positano, Amalfi, and Ravello were a breeze thanks to Fabrizio. We went back a second day to Positano and spent the day at La Scogliera beach club, which was amazing! Our boat trip to Capri was also a highlight. The boat was so much fun, and we loved Capri.

Can’t wait for the next trip!

– Alicia

Travel Apps You’ll Actually Use On Your Trip

In this technological world, there are so many apps available. It can be difficult to know which ones we’ll actually use and which will just take up space on your phone and prevent you from filling up that storage with fabulous photos.

Here are the Travel Apps, and more importantly, the types of travel apps that we recommend for your adventure. And, that you’ll actually use while traveling.

Apps to Use for Money Matters

It’s important to keep track of your budget and spending on your trip. To understand how you’re spending, how much you’re spending. Especially if you’re traveling in a group, it’s essential to keep track of expenses in an app that helps you split everything evenly. Regardless of the apps you use, we recommend a Currency Converter and a budget app.

Currency Converter Plus – This app finds the current exchange rate for almost every currency worldwide. Simply choose your starting currency, let the app calculate the conversion automatically. You can also calculate tips, discounts, and purchases directly in the app.

Screenshot of TravelSpend Travel App

TravelSpend – If you have a specific budget, or just love keeping track of expenses this is a great lightweight app. It is easy to use with a simple, intuitive design. Plus, it was created specfically for travel and not just general banking.

TravelSpend lets you input every purchase, spread expenses across multiple days, and even split costs between a few travelers. It allows you to track your overall budget and your daily budget, with automatic currency conversion. So, it automatically converts foreign currencies into your home currency so you understand what you’re actually spending.

Use the statistics page to visualize which category you’re spending the most money on. It also works offline, so need to worry about using up data!

[Photo Credit: Liz via Shared Adventures]

Splitwise – This is a vital app to use when you’re traveling in a group. Splitwise helps keep track of shared expenses and split bills when traveling in a group. Instead of asking every waiter to split the bill 7-10 ways, you can take turns paying and use Splitwise to ensure everyone is paying their part. You can record the payments in local currencies and use “Simplify debts” to minimize transactions. At the end of the trip, use Splitwise to understand who owes who what with certainty.

Apps to Use While Getting Around Your Destination

Wherever you’re traveling, you should download the taxi app of the destination so that you can easily call a cab. But having a secure transit map is important.  You want something that will help you understand the best route to take based on how you want to travel. While Google or Apple Maps can help with simple point-A-to-point-B trips, sometimes they don’t include convenient ferries in Venice or the metro route with the fewest transfers.

Rome2Rio – This app is perfect for a variety of travel options. You’ll be able to see the estimated cost for each type of travel. And, it is often more accurate than other map apps. With a huge database, it doesn’t matter if you’re using a big city system like London or traveling from tiny town to tiny town on a local train; this app will help you decide the best route vs cost option for you.

Citymapper – This app is best for big metros. If you’re traveling to places like London, Paris, Berlin, Amsterdam etc then this is the maps app for you. It shares the fastest, cheapest, and best routes as well as up-to-date delays. What makes it truly stand out is the accessible journeys option and advice on where to stand on the platform to optimize your journey.

[Photo Credit: Fabien Maurin via Unsplash]

Flush – When you gotta go, you gotta go. And Flush is here to help ensure you don’t fear staying hydrated as you walk around the city. With a huge database and a GPS-powered interface, it helps you quickly locate the nearest toilet. One of its biggest strengths is offline functionality. You can download the maps in advance so you don’t need a signal to utilize this valuable information.

Apps to Use for Language & Communication

When you’re communicating in another language, things can get tricky. You want a good translator to help you with asking questions and connecting with those around you. A good translator app that works offline is especially useful when you’re in more hidden-gem local locales.

It’s also important to stay connected to the people at home and reach out to the people around you – be it a restaurant or a tour guide. It’s important to have a travel plan or an eSIM and the common messaging app of the region.

Deepl – This translator app has more human, accurate translations. It includes 100 langauges including non-Latin languages, photo translation and text-to-speech. It offers multiple ways to translate different words and phrases to help you switch between informal/ formal tones.

Microsoft Translator – With a large database of languages, Microsoft is a solid translation app. You can have the translation turn upside down automatically to make it easier to communicate with the person across from you in real time. You can also use voice and camera translations. It has one of the broadest free libraries available. And the phrasebook with pre-loaded phrases is helpful if you want to give speaking the language a go yourself.

Top tip! Write the full phrase into the translator. If you translate words alone, sometimes you can get the wrong word or gender and therefore completely wrong translation. Liz learned this the hard way when she tried to order (finger)nails at the Italian hardware store instead of nails.

WhatsApp – This has become an essential communication app outside the US. What we find most useful is that it uses data/ wifi to send messages so no matter what your international phone plan. If you’re connected to the internet, you can send messages worldwide with no cost.

In many places in Europe it can also be used to communicate with hotels, tour guides, and restaurants! When combined with a translation app – communicating becomes even easier.

[Photo Credit: Liz via Shared Adventures]

KnowRoaming – There are many options for an international phone plan based on your carrier. But sometimes an eSIM is the easiest route. KnowRoaming has competitive pricing, unlimited data, and is easy to set up. It’s available in 150 countries and can be purchased for as little as 7 days. It doesn’t include traditional voice calling and SMS, but it allows data-based communication (like WhatsApp). The embedded electronic version of the SIM card works with most newer phones.

Apps to Use for Memories

If you’re not a common user of socials but still want to keep your friends and family at home aware of your travels. And keep incredible photos in more than just random folders on your phone; there are a few apps you can use to document your journey. Using an app is a great way to save your memories in the moment without taking too much time out of the experience and without coming home to an unorganized mess of photos leaving you trying to remember where that beautiful building actually was.

Snapseed – This is a photo-editing app that helps you make small tweaks to any photo. It can help put the finishing touches on a photo you took on your phone to help you really capture the blue of the sea, or the green of Ireland’s rolling hills. Or to crop out the 10000 other people at the Trevi Fountain. It’s intuitive interface and myriad of tools make it a stand out for us.

Tripcast – Perfect to keep your friends and family members updated about your journey. create a shared photo albums where you and the rest of your croup can upload and share photos easily.

The app uses photo geotagging to create a map of the places you visit. This is the best way to share photos as a group or keep people back home updated.

You can track photos by place, and once you get home you can download all the photos for safekeeping. It only shares photos with those who you allow access.

[Photo Credit: Ann via Shared Adventures — read about her Rhone River Cruise here! ]

JourniBlog -allows you to record your travel experiences as timelines and maps. At the end of your trip, you can even have them printed into a book. You can create public or private journal entries. This is perfect if you want to turn your trip into a photo book. You can add overlays like weather tags and flight info, and others in your group can comment on the photos

A Beginner’s Guide to Travel Reward Credit Cards

Everyone dreams of taking a trip solely on the power of credit card points and miles. It feels like winning a free vacation and leaves your budget free to spend on experiences, adventures, and upgrades.We always get asked about what credit cards we recommend for travelers, but exploring your options can feel very overwhelming. To help ease this freeze response, this is your beginner’s guide to understanding how the rewards/points work, which cards are best while you’re traveling, and how to decide which card is best for you overall.


Basic 3 Rules to Remember:

1.      There is no one right choice: There is no one-size-fits-all credit card. The best card for you depends on multiple factors, including your ovreall finances, where and how you spend your money, your credit score, and your travel goals.

2.      Any credit card carries risk: As with any financial decision, taking out a credit card comes with risks. It’s important to take the decision seriously and consider your own financial situation before diving in to the world of travel reward cards. 

3.      Pay On Time: Ensure you’re able to pay your bills on time and in full so you don’t risk high interest rates and fees.

Deciding on a Travel Credit Card Step 1: Set Your Goals and Know Yourself

What are your travel goals with the points you accrue? It’s all well and good to want to earn points to help your travel be a better or less costly experience, but when deciding the best card(s), you should have some specific goals in mind first. Select which goal is most in line with your travel dreams:

[Photo Credit: Ann via Shared Adventures]

Are you looking to upgrade your experiences to First Class or Luxury?

Do you want to supplement your budget with free nights and flights?

Are you looking for extra perks while traveling, like airport lounge access?

Do you want to use your points with very specific brands?

Where do you want to travel most? Are you looking for cards that will be most accepted and useful in the Caribbean, Asia, Europe, Africa?

Once you know your travel goals, it’s time to think about how and where you spend your money in everyday life. Credit card points are earned through the purchases you make on that card, so having a good understanding about your budget and spending habits will help you make the most of them. Make sure you know the answers to the following questions:

Where do you spend the most money in your day-to-day life? Is it on groceries, gas, retail shopping, or restaurants?

Do you have loyalty to one or more specific brands? Do you always shop at a specific grocery store or clothing store? Are there hotels or airlines that you always book with?

What is a reasonable spending limit you can reach in the first three months of signing up for the card, so that you can get the sign-on bonus?

How much can you afford to spend on an annual fee?

Different Types of Credit Card Rewards

There are a few different types of rewards out there. Each card may use a slightly different system. Here’s what you’re likely to find:

Transferable Points – These are the most flexible. You can use these points in your card’s portal. Or, you can transfer them to multiple different airlines and hotels (if they’re partners with that card). Usually, you can use these in the forms of gift cards, cash backs, or direct transfers.

Points vs Miles – These are essentially the same concept of currency with different names

Co-Branded – Cards that have partnerships with brands to give you points for specific airlines and hotels (i.e. a Delta Amex)

Sign-up Bonus: When you first sign up with a credit card, they usually offer a sign-up bonus between 40,000 and 70,000 (or more) points. To secure these points, however, you need to spend a minimum amount within the first few months of signing up. So you want to think about having some big purchases upcoming to get the bonus.

Step 2: Check The Card’s Rewards vs Payment

Now that you know what your goals and limitations are, you’re ready to dive into the world of cards to find your best fit for accumulating points.

One of the first things you notice on a card is the annual fee. You want to ensure that the annual points and travel credits exceed the annual fee so that the card pays for itself. Look for cards that earn at least 1.5 – 2x points in categories where you spend the most money.

It’s tempting to consider the rewards from a purely 1:1 monetary value. But it’s important to look at the additional perks the cards offer. Some cards offer travel insurance, rental car insurance, concierge services, automatic upgrades, lounge access, free bags, and other perks that add value to your vacation.

[Photo Credit: Nicole & Paul — read about their anniversary trip to Paris here! ]

couple with their luggage at the airport in Paris

Step 3: Is Your Card Usable When You’re Actually Abroad?

When you’re getting ready to go on your next adventure, it’s a good idea to inform your card company that you’re traveling so they don’t flag your card for fraud. Don’t forget to include places where you have long layovers and will probably buy something in the airport. You should also familiarize yourself with your card’s travel perks!

In Belgium Beth showing off her chocolate- shopping bags in the Brussels Shopping Mall

Not all credit cards are equal when you’re on your adventure abroad. You want a card that is widely accepted worldwide, with minimal or no foreign transaction fees.

You don’t want to rely solely on American Express, which is often not accepted in other countries. Look for a card you can confidently give to the little local chocolate shop in Brussels, and ensure that your card isn’t charging you a fee for spending money in another country.

[Photo credit: Beth & Bob – read about their trip to Amsterdam, Belgium & Paris here!]

Aside from worldwide acceptance and foreign transaction fees, you want to look at what the cards have to offer WHEN you’re traveling. Does the card offer built-in travel insurance or rental car insurance? Does it offer you lounge access in the airport? Some cards help you with lost baggage or flight delay coverage. Consider what the card can offer you when you’re on your adventure.

Which Credit Cards offer the Best All-Round Travel Card for Beginners?

With all of this in mind, you’re ready to start looking at specific credit cards and deciding which one is best for you! Below are four of the most beginner-friendly cards, which are a great starting point.

Chase Sapphire Preferred

This is a favorite among almost all the experts we looked at. With a low annual fee and a wide range of partners, this is a great beginner card.  It has between 1x- 5x points for major shopping categories and 3x on most everyday spending. The points are valuable with beginner-friendly ways to use them.

Annual Fee: $95

APR: 19.24% – 27.49%

Perks While Traveling: TSA PreCheck, Global Entry, Car rental & Travel Insurance, Trip delay insurance

No Foreign Transaction Fees

Up to $100 annual credits for hotel bookings

Accepted in more than 250 countries

Wells Fargo Autograph

This is the best no-annual-fee card. If you can’t budget the extra yearly expense, you can still earn 1x-3x points in common spending categories. While this card comes with more limited travel partners, which might reduce its appeal for experts, it’s a nice, simple card to use. Points are worth the same whether you redeem them for travel or for statement credit. Points and redemptions are straightforward. And there is an interest-free window that gives you a little breathing room.

Annual Fee: $0

APR: Regular: 18.49% – 24.49% OR
Variable: 28.49%

Perks While Traveling: Travel Accident insurance, lost luggage, car insurance, travel emergency assistance

No Foreign Transaction Fees

No annual credits

Accepted in 200 countries

Citi Strata Premier

This is good for everyday life with earning categories that reflect typical expenses.  Earn 3x points at supermarkets, restaurants, and gas stations. You can also earn between 1x -10x points in lots of bonus categories that you don’t find on other cards. They don’t have as many useful travel partners as some other cards, but if you’re not loyal to a particular brand, this is a good option.

Annual Fee: $95

APR: Regular: 19.45%27.49% OR

Perks While Traveling: Trip Cancellation & Trip Interruption, Damaged Luggage, Car Rental Coverage.

No Foreign Transaction Fees

Up to $100 annual credits for hotel bookings

Accepted 210 countries

Capital One Venture X Rewards

This versatile card works well abroad since it is accepted wherever Mastercard is accepted. It offers rental car insurance, trip cancellation/ interruption insurance, and lounge access. The drawback of this card is that it requires you to spend mostly through their portal to maximize your points. However, miles can be redeemed to cover past travel expenses. With an easy-to-use portal, this is a good card for those who don’t have time to track bonus categories, where to spend, and how. With a $300 annual credit and 10,000-mile bonus, this card does pay for the higher annual fee almost on its own.

Annual Fee: $395

APR: 19.49%28.49%

Perks While Traveling: Travel & Car Rental Insurance, Lost or stolen luggage insurance,

No Foreign Transaction Fees

Up to $300 annual credits for hotel bookings

Accepted in 200 countries

You provided excellent guidance for us. I appreciated that you really had us think about what was most important to us when we were selecting the right cruise – and not to totally focus on what other people had to say. THANK YOU for helping to make this a memorable trip for our family! It really was a trip of a lifetime!

Clare and Mark (family cruise to Alaska)

The level of service we experienced was out of this world (and we did NOT make it easy on Ann). We weren’t quite sure where we wanted to go, when we would be able to go, or what “vibe” we were going for. After asking us some key questions (what we liked, didn’t like, why, etc.) Ann helped us narrow down our trip details and planned the honeymoon of our dreams. She helped book some of our excursions, answered some emergency questions while abroad and was always available/willing to help. I think it’s safe to say we won’t be using anyone else for future travel planning – Ann is a rockstar!

Carli (Italy and Spain)