The Amenities Race

I read an article the other day about how hotels and resorts are pushing the envelope on the 5-star rating sytem, with some super-plush resorts claiming that there’s a need to add another star, so that they can be among a handful of “6-star” resorts. The whole rating system could be fodder for a separate blog post, and I probably will touch on that in the future, but this article got me thinking about all the luxury amenities that hotels have been introducing over the past few years.


I can remember when pools with swim-up bars were a big thing, but any Caribbean resort worth its salt now offers an infinity pool, private plunge pools, winding lazy river pools, adults-only pools, kids-only pools with water parks, and more. 

Everyone expects to be able to order from a room service menu, but now we’ve got pillow menus and aromatherapy menus.

Where a concierge used to suffice, now we’ve got private butlers with cell phones and beepers so we can let them know when it’s time to bring us another drink on the beach. Not to mention the folks that will come around and spritz you with Evian by the pool — what are they called?


So now I’m wondering what’s next! In this race to “one-up” one another, what will the supposed “six star” resorts be introducing to set themselves apart? And how long will it take for those new services and amenities to trickle down to the masses?

What would you like to see as the next luxury amenity on your vacation?

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