European Travel Etiquette – Avoid Cultural Faux Pas

When traveling through Europe, it’s important to understand some cultural differences if you want to be a respectful traveler. There are around 44 different countries in Europe, and each one has its own customs, traditions, and cultures. Knowing the more subtle cultural differences of your destination will help you be a more respectful and engaged traveler.

True for Most of Europe

While each of the 44 countries has its own cultures and customs, there are a few things that are almost universally different between American culture and European culture. No matter your destination, it’s best to consider these three things:

Volume: Generally, across Europe, the volume in public spaces is quieter. Americans, especially from big families or bustling cities, tend to speak at a louder volume in all situations. Be mindful of your volume in public spaces, especially in enclosed spaces like trains. Europeans prefer a lower volume in public spaces to respect others’ bubbles.

A family standing against a white wall in Greece

Style: Europeans are known for being stylish, and while there’s no need to try to “blend in” with the locals, try to put some thought into your attire. Instead of your favorite jeans or athleisure wear, try to pick clothes that fit well and may be a little smarter than lounging around the house clothes.

[Photo Credit: Alicia & Jay via Shared Adventures — read about their family adventure to Greece here!]

Greetings:  Similar to Southern and rural areas of America, it’s always polite to greet the people inside a building when you enter. A simple bongiorno, hola, or hallo is important when you enter a restaurant, café, or small shop. In some countries, like France, it’s extremely rude to start any conversation without first saying bonjour or bonsoir. So when in doubt, give a greeting!

English: While most major cities in Europe have a large English-speaking population (particularly in the public-facing sectors), it’s more polite to ask if they speak English before launching into what you want to say. Ideally, you would ask “Do you speak English?” in the local language. But, if you don’t know how to say that, a simple “English?” is still more polite than assuming they know.

[Photo Credit: Ann via Shared Adventures —read about her trip to Tuscany here!]

Central Europe: Punctual, Polite & Formal

France, Germany, Austria, Switzerland, Czechia, Poland, Hungary

Be on time: Punctuality is taken seriously. It’s rude to be late, so it’s best to be on time or even early to any pre-arranged meetings, tours, or classes.

Table manners:

Wait for the host to start the meal in Czechia, usually with a cheery “Dobrou chuť”.

In Hungary, don’t clink beer glasses—a local historical taboo.

Money matters:

Use both hands when exchanging money in Czechia.

Germany and Switzerland prefer cash for small purchases over cards.

Use formal greetings: In Germany and Czechia, use titles and last names. The formal “Sie” is preferred over the casual “du.” And until indicated otherwise, you’re on a last-name basis.

Couple in front of Notre Dame Paris

Don’t be overly friendly: These countries don’t have a smile for every stranger they pass on the street. They traditionally aren’t extremely friendly upon first meeting and may take a bit of time to warm up. These countries view big smiles and excessive small talk as disingenuous. It’s considered more polite to be a bit reserved.

[Photo Credit: Nicole & Paul —read about their Paris anniversary adventure here!]

Follow the Rules:

Don’t jaywalk—seriously! Following traffic rules is a serious business, and things like jaywalking or crossing without a signal can come with high fines.

Respect quiet hours—especially Sundays and evenings in residential areas.

In Germany and Switzerland, following the rules is taken very seriously in all matters from recycling to road rules. Try your best to follow them.

Southern Europe: Warm, Social & Relaxed

Italy, Spain, Portugal, Greece, Croatia, Slovenia

Meals are events:

Don’t rush meals in  Italy, Spain, Greece, or Croatia. They are social and leisurely events. Expecting waitresses to rush around for you will only lead to disappointment.

In Croatia, lunch is the main meal. It often includes multiple courses, starting with homemade soup. It’s polite to take seconds (so don’t overload your plate the first time).

Food etiquette:

Don’t touch produce at markets – point to what you want and let the vendor select the best option for you.

In Spain and Greece, meals are for sharing, and it’s very common to order food for the entire table to try.

In Greece and Croatia, it’s important to accept food and drink offered to you in a person’s home—refusing may offend.

Dress the part:

These countries appreciate modest and neat clothing, especially at religious sites (Greece, Croatia, and Italy). Don’t forget that some “tourist attractions” are also sacred sites. Dress modestly with covered shoulders and knees if you’re expecting to enter them.

Public Spaces:
Don’t rush—a relaxed pace is normal in these countries. Don’t expect quick service or the locals to be in a hurry. Don’t be impatient – learn to relax and go with the flow.

In Greece, pointing or showing your palm up (moutza) is considered offensive. Instead, indicate with two or more fingers.

Children are Part of the World – Families are important to these cultures.  So, expect to see young children in almost every aspect of life, from fancy restaurants to drinks in the piazza.

[Photo Credit: Liz via Shared Adventures —read about her family adventure in Italy here!]

a young toddler enjoys a plate of pasta in Italy

Northern Europe & Scandinavia: Modest, Private & Polite

Sweden, Norway, Denmark, Finland, Estonia, and the Netherlands

Value quiet and space:

Personal space and low volume are important in public spaces. Don’t be overly friendly and give people their space.

Public places should be calm and quiet.

Be punctual: Time is respected, especially in Denmark and Norway. You should make an effort to arrive on time.

Bikes rule the roads: Especially in Denmark and the Netherlands—don’t stand or walk in bike lanes! Treat them like road lanes and look both ways before crossing.

[Photo Credit: Liz via Shared Adventures]

No small talk: People are friendly but not overly chatty. Conversations tend to be direct and sincere.

Eco-conscious: Recycling is the norm, and nature is highly respected, especially in Estonia, Slovenia, and Norway.


Are you ready to enjoy and embrace the different cultures of Europe? Let us know — we’re always excited to help you plan a perfect European adventure.

How to Travel More Meaningfully

Travel can be so much more than sightseeing, selfies, and souvenirs. It’s an opportunity to step outside your world and into someone else’s. To unlock the deeper layers of travel, we need to move past just “blending in” and toward being genuinely respectful and culturally engaged.

If you’ve ever worried about standing out as “the tourist” or getting it wrong in a new culture, you’re not alone. But the truth is, you don’t have to speak the language fluently or wear the perfect outfit to connect. What matters most is your attitude — respect, openness, and a willingness to learn.  Here are our top tips on how to travel not just thoughtfully, but meaningfully.

Set Your Expectations

Take time to look up a few phrases in the local language, understand the more important local customs, and local taboos. Before embarking on your adventure, understanding what you can expect from a culture will go a long way in respecting it in real time.

At the heart of cultural etiquette is one simple truth: your way isn’t the only way. You may not understand why something matters to someone else, but that doesn’t mean it’s unimportant. Respect often means stepping aside and letting others show you what matters to them. And in doing so, you expand your world.

[Photo Credit: Jean Papillon via Unsplash]

Start with simple things: greetings, expressions of gratitude, and basic dining customs. A few key phrases in the local language—hello, thank you, excuse me—can open doors (and hearts). People appreciate when you try, even if your accent is off or your sentence is clumsy. It shows effort and respect.

Also, be aware of what not to do. Every culture has its taboos, and what seems harmless at home might carry a very different meaning elsewhere. For example, in some cultures, the “ok” sign (making a circle with your thumb and index finger) or touching someone’s head can be deeply disrespectful. In others, dining customs like eating with your left hand or refusing a second helping can send the wrong message.

This awareness doesn’t restrict your experience—it enriches it. Observing customs, even the ones you don’t fully understand, shows appreciation for the heritage you’re engaging with. It signals that you’re not just passing through, but participating—however briefly—in the culture itself.

[Photo Credit: Ann via Shared Adventures ]

Engage With The Locals

We always advise buying local and spending your money with local businesses when you travel, to give back to the community that is hosting you. To travel more deeply, go one step beyond that and engage with the locals. Talk to your tour guides, ask questions of the museum docents, and go to a local event.

a selfie of a local resort worker and a honeymoon couple with drinks in front of the pool in Tahiti

This can be as simple as striking up a conversation with a street vendor or your resort staff, joining a local cooking class, or shopping at a neighborhood market. Show genuine interest in the people you meet. Ask about their lives. Support local businesses, not because it’s trendy, but because it’s an opportunity to connect and give back.

[Photo Credit: Heather & Jesse via Shared Adventures — read about their honeymoon in Tahiti here!]

Even small interactions can turn into meaningful memories when you approach with curiosity. Compliment a home-cooked meal. Listen to a story. We try to book our clients on small, local tours so they have the best opportunity to connect with the local community. These authentic moments are the ones that stay with you.

[Photo Credit: Alyssa via Shared Adventures — read about her Morocco Adventure here!]

Traveller Alyssa learns the traditional bread making techniques from her guide's grandmother in Morocco

 Don’t Try Too Hard to Blend In

There’s a lot of travel advice out there urging us to “blend in.” But the goal isn’t to pretend you’re not a visitor; the goal is to be a respectful visitor. And there’s a big difference.

Ann & Everette dressed up in the amalfi coast italy

For example, many European countries value taking pride in their appearance and stylish dress. Make an effort to wear your best jeans instead of the ones that don’t quite fit, or a comfy-chic pair of pants instead of the “athleisure wear” that is more suited for a workout.

[Photo Credit: Ann via Shared Adventures]

It’s also okay to acknowledge your outsider status. In many countries, it’s clear you’re not a local the moment you step off the plane. Trying to hide that is not only exhausting—it’s unnecessary. People are often generous with those who are curious, humble, and willing to learn. You don’t need to be invisible to be respectful. What matters more is your mindset and your behavior.

Respect Culturally Significant Traditions

Wearing local dress when it’s respectful to do so—especially in religious sites or conservative areas—can show consideration. But it’s never about playing dress-up or mimicking a culture for the sake of looking like a “savvy traveler.” Cultural attire often carries deep meaning and significance. If you wear something traditional, understand its purpose, learn its story, and buy it from a local artisan who can share that story with you.

couple at a temple in Bali

Of course, when visiting sacred sites, respect is not optional—it’s essential. These universal guidelines will help you navigate these spaces with dignity: dress modestly, cover your shoulders or legs if asked, remove your shoes when required, and speak softly. You’re not just entering a building—you’re stepping into someone’s spiritual world.

[Photo Credit: Alicia & Jay via Shared Adventures — read about their honeymoon to Bali here]

Have a Curious Mindset

Ultimately, the point of traveling is not to perfect the art of passing unnoticed but to build bridges. Real, human connections. It’s not about checking boxes or performing politeness—it’s about appreciation. And that’s something you can’t fake.

So don’t worry about being the perfect traveler. If you care enough to read about cultural etiquette, chances are you’re already ahead. You’re someone who wants to get it right—and that intention matters. If you enter new experiences with genuine joy and pleasure, that will shine through and allow locals to feel proud of what they are offering.

[ Photo Credit: Ann via Shared Adventures]


Just remember: be open, stay humble, and let curiosity lead the way. Show up not just with your camera, but with your heart, your ears, and your gratitude. If you’re ready to start planning a culturally engaging adventure with small tours, local experiences, and new cultures — get in touch!

Top 5 Unique Destinations for Group Travel

When considering where you want to go for a group adventure it’s important to pick the right destination. Look for a place that is not only intriguing and interesting, but which will be enhanced by sharing it with a group of other people. These unique, under-the-radar destinations are ideal for small groups. From sunny beaches to ancient temples – these 5 destinations are perfect for travelers who think they’ve “seen it all.”


Puglia, Italy

If you’re looking for an authentic Italian adventure away from the tourists, Puglia is a perfect place to start. Relaxed and beautiful with white stone cities and crystal clear waters. The region is perfect for driving along the quiet roads alongside ancient olive groves.

Exploring the historic streets of Bari, cave dwellings of  Matera, and savoring local vintages from a small family farm with a guide or group of friends is the perfect way to enjoy Puglia. Immerse yourself in the lifestyle, and dive into artisan ceramic and cheese-making workshops. From village markets and off-the-map spots – the best of Italy is in the little-known corners which are perfect for group travel.

[Photo Credit: vincenzo-de-simone-ag via Unsplash]

Morocco

With imperial cities, colorful souqs, ancient kasbahs, and the vast Sahara Desert, the beauty and chaos of Morocco can be both enchanting and overwhelming. Group trips offer a personalized experience. You’ll have the opportunity to engage with your guide, ask questions, and gain deeper insight into Moroccan culture and history.

Participate in traditional activities like cooking tagine with a Berber family. Or wandering the labyrinth streets of Fez, haggling over the goods. Whether you’re trekking in the mountains or relaxing in a desert camp, Morocco is best experienced with a group.

[Photo Credit: Alyssa via Shared Adventures – read about her adventure to Morocco here!]

The market or medina in Fez Morocco

Japan

While having a guide to help you with the language is always useful, in Japan, a small group trip offers you the opportunity to go beyond the veneer of the cities. You’ll enjoy the best locations and top shops. You’ll also get to go into more rural regions that tourists rarely get to experience.

Discover the classic architecture, ancient history, and traditional culture with a local guide. Share in the exchange of culture, the intimate tea ceremony, and traditional meals with a group of like-minded people. Explore fishing villages, mountainside shrines, and ancient temples. Visit stunning coasts and high-tech cities with a sense of togetherness.

[Photo Credit: redd-francisco via Unsplash]

Peru

Peru is a hidden gem with a lot to explore.  From the Andes to the rainforest – if you love outdoor activities like hiking, rafting, and mountain biking, this is a great destination. Learn about Peruvian cuisine, enjoy the depths of the Amazon, visit Machu Picchu, or try sandboarding on massive dunes. At every turn, there’s a marvel of nature to see– but it’s a marvel best enjoyed with a knowledgeable guide helping you along the way.

Having a guide will help you feel secure in your adventures and give you a little community to share the thrill with. A group guide will ensure you experience the best in the safest way. A guide will also steer you to the local festivals, which you may not otherwise know about. You’ll have the opportunity to stay in remote eco-lodges and enjoy cultural workshops. Spend the evenings chatting about the day’s activities, and experience everything Peru has to offer.

[Photo Credit: gabriel-silva-suares via Unsplash]

Vietnam

Vietnam has jaw-dropping scenery, but where are the most dramatic sites? How do you find those best views and experience the best the culture has to offer? A small group is the perfect way to explore Vietnam.  Lush landscapes, vibrant cities and rich history. You’ll be able to go beyond the surface and feel like more than an average tourist.

Take the guesswork out of unfamiliar customs, transportation, and signs – have a guide help you with all the small details. Instead of scouring blog posts about local customs and cultural norms, you can gain a deeper understanding from a local guide. Thus ensuring you get the right information and the all-important nuance.

The people are warm and fun-loving. They’re ready to greet visitors to their country and share a bit of their culture and hospitality. This is made easier with a local connection and a guide who speaks the language.


You can explore traditional villages, hidden cafes, and family-run workshops with confidence. You’ll be able to connect with the locals authentically and visit more than the tourist traps.  Enjoy lunch in a local home, learn about the customs, row a sampan through the canals, trek through rice paddies, and stay with hill tribe villages.  Visit floating markets, bike through orchards, and sip tea with the locals.


Are you ready to find the perfect pre-planned group trip to a unique destination? Let us know — we’re always here to help you plan the best group adventure.

Small Group Travel is the New Luxury

Small group tours, planned with like-minded strangers or a group of close friends, are a great way to explore a destination. Traveling for a week or two with just ten or twelve people on a specially planned adventure can be the height of luxury travel. These small group tours are about as far away from the typical ‘big bus tour’ as possible. Instead of a very structured group tour with as many as 40 people lumbering off a big tour bus, snapping a few photos and then clambering back on to drive to the next destination, small group tours can be bespoke and luxurious. Here’s how they are the antidote to the impersonal nature of large generic tours:

Luxury Accommodation

When traveling on a small group tour, you often receive a better price on accommodations (vs. traveling individually). This means that incredibly luxurious and beautiful accommodations can become more accessible. Smaller accommodations in surprising locations that connect with the local communities can’t accommodate big bus tours, because they just don’t have enough rooms.

The grand villas, stylish beach bungalows, and unique castle stays are often found just outside the city centers. When you travel on a small group adventure, you’ll have a private driver, ensuring you can enjoy both the highlights of the cities and the unique accommodations outside the city.

[Photo Credit: Client via Shared Adventures – read about their 26-person Mexican Villa Adventure here!]

Local Guide

Traveling with a guide in a small group tour allows you to focus on the destination, the people, and the culture you’re visiting. Forget worrying about your luggage or hailing a taxi or getting to the next place. The tour guide allows you to think more deeply and ponder the places. They have local connections and can take you to visit off-the-beaten-path destinations.

These tours are led by passionate locals who are excited to share their culture and their home with you. They are guides who are interested in meeting people from around the world and connecting with you on a personal level. In a small group, you are more than just a number.

[Photo Credit: Ann via Shared Adventures – read about her adventure in Fiji here!]

a woman in flower crown holding leaf Moorea

In-depth VIP Experiences

Many unique experiences require a minimum number of people to make it worthwhile for the locals to provide. Small groups are the perfect size to gain access to private local experiences. Without sharing it with hundreds of others, or not being able to access it at all, as individuals.  You’ll do more than scratch the surface of a destination.

Imagine a Japanese tea ceremony in a special room just for your group, or a wine tasting at a typically closed winery. You’ll be able to learn about local productions and visit local artisans. Experiences that the typical tourist misses when they’re wandering around the city.

[Photo Credit: Ann via Shared Adventures – read about her adventure in Tuscany here!]

More Free Time and A Private Driver

Some travelers worry about being overscheduled or overprogrammed. Large group tours have a schedule to keep, and you don’t get as much time to simply wander – especially because they have to keep track of everyone! In a small group trip, you’ll have the luxury to explore at a more leisurely pace. The itineraries will carefully balance the time you wander around charming little villages with the time you’re guided through the famous sites. And, they ensure you visit those sites in style. Rather than a big motorcoach, you’ll have a private driver, taking you around in a luxury van.

Meaningful Connection

Discerning travelers seek meaningful and unique adventures full of connection and cultural appreciation. We know that you’re no longer places going just for the sake of going.  You want the opportunity to dive deeper into the culture, revel in local connections and slow down as you enjoy the place you’re visiting.

With the right small group tour, you’ll not only experience those connections with the place you’re visiting, but you’ll enjoy a connection with your fellow travelers. Shared experiences foster a sense of belonging and togetherness. Becoming part of a shared narrative can add richness to any journey. 

[Photo Credit: Ann via Shared Adventures – read about her adventure in South Africa here!]

safari group south africa

Hidden Gems

Time and time again, we’re asked by clients to find hidden gems and local experiences. In today’s oversaturated world, we seek the authentic side of a destination rather than the slickly curated tourist attractions. With a small group adventure, it’s easier to experience those hidden gems. Small group tours do include some big-name sites, but they also ensure you visit the local mom-and-pop shop. You’ll have some of the best dinners and most incredible wines from locations you would never think to try or enter. That’s the luxurious benefit of a small group tour.


Are you ready to travel in luxury and style with a small group? Whether you’re looking to plan a trip with just your friends or you’re ready to find the perfect pre-planned small group adventure — let us know! We’re always here to help.

You provided excellent guidance for us. I appreciated that you really had us think about what was most important to us when we were selecting the right cruise – and not to totally focus on what other people had to say. THANK YOU for helping to make this a memorable trip for our family! It really was a trip of a lifetime!

Clare and Mark (family cruise to Alaska)

The level of service we experienced was out of this world (and we did NOT make it easy on Ann). We weren’t quite sure where we wanted to go, when we would be able to go, or what “vibe” we were going for. After asking us some key questions (what we liked, didn’t like, why, etc.) Ann helped us narrow down our trip details and planned the honeymoon of our dreams. She helped book some of our excursions, answered some emergency questions while abroad and was always available/willing to help. I think it’s safe to say we won’t be using anyone else for future travel planning – Ann is a rockstar!

Carli (Italy and Spain)